About the firm

Turning science fiction into science fact — from Williamsburg, Virginia

J&F Alliance Group is an award-winning technology and innovations firm, founded in 2013 by two U.S. Army veterans, that provides advanced software solutions to commercial and governmental clients.

The story so far

Timeline

2013

Founded by two Army veterans

Falana L. Dula-King and JarMarcus King start J&F to give clients in any industry the technology services and products they need to succeed.

2017

Minority Technology Firm of the Year

Named the U.S. Minority Technology Firm of the Year at the Minority Business Development Agency’s MED Week.

2017

SOFWERX challenge winner

First-place winner of the SOFWERX Boat Pilot AR Challenge.

2018

NASA tech meets VR training

The Daily Press features J&F’s VR target practice built with NASA Langley technology.

Today

More than a decade in service

Serving commercial and governmental clients from Williamsburg, Virginia.

Our mission

Device-independent solutions that balance intelligent technology with human ingenuity.

V-01

Save time and money

We help customers capitalize on emerging technologies with cutting-edge software that saves them time and money.

V-02

Enhance training & performance

With a VR headset and controllers, trainees build multisensory “muscle memory” in response to real-life scenarios.

V-03

Ensure personnel safety

Our solutions can be used to test combat skills, advance safety awareness, streamline production, and improve decision-making.

Leadership

Founded by two U.S. Army veterans

Portrait of Falana Dula-King — Falana Dula-King CEO / President Co-founder · U.S. Army veteran Falana served in the U.S. Army as a human resources specialist at Fort Irwin, California, from 1997 to 2001. She then spent more than a decade in defense logistics and property management with Kellogg Brown & Root, Lear Siegler Services, Olgoonik Logistics and Honeywell Technical Solutions, leading supply, property-control and systems teams. She co-founded J&F in 2013 and has led it as CEO and President since. She holds an associate degree in business administration from Hallmark Institute of Technology.

Portrait of JarMarcus King — JarMarcus King Chief Operations Officer Co-founder · U.S. Army veteran JarMarcus served in the U.S. Army from 1997 to 2003 as a non-commissioned officer at Fort Bragg and Fort Eustis. He went on to manage airfield logistics for Halliburton/KBR, including as airfield manager and certified air load planner at Balad Air Base, and to lead defense technology programs for R4 Incorporated. A co-founder of J&F, he was its first augmented reality developer, from 2013 to 2016, and now runs operations as Chief Operations Officer. He holds a B.S. in business management from Kaplan University.

Education

Educational AR/VR for any learning environment

We have used our expertise in augmented and virtual reality to develop educational applications for numerous medical organizations. Our intuitive designs and concepts can be applied to any kind of learning environment. If you’re looking for a new way to teach or learn, we’re ready to get you there.

Explore educational AR/VR

Simulation lab with medical students in mixed-reality headsets around a holographic anatomy model on one side, and industrial trainees in hard hats and VR headsets on a warehouse floor, working on a pump training rig with a holographic overlay, on the other — Representative image: AR/VR training for college medical programs and industry.

Awards & certifications

Credentials

2017 U.S. Minority Technology Firm of the Year 2017 SOFWERX Boat Pilot AR Challenge, 1st place SBA 8(a) Economically disadvantaged woman-owned small business (EDWOSB) Service-disabled veteran-owned (SDVOSB) CAGE 70FL9 AWS Partner Microsoft Partner

Full credentials, UEI and NAICS codes on the Government page and in our capability statement (PDF).

Come see what we’re building

Our projects, our people, and the headsets — at our Williamsburg office or on a call.

Book a visit